Physician Growth Accelerator Team
Zed Williamson is the founder and CEO of TrackableMed, a medical growth platform established in 2011. With a background in advertising, Zed became frustrated by the industry's lack of accountability and decided to focus on delivering tangible results for healthcare professionals.
He emphasizes that every system is perfectly designed to achieve its current results and believes that by identifying and addressing system constraints, meaningful change can be achieved. Through TrackableMed, Zed applies neuroscience and behavior change principles to help private medical practices and med-tech companies optimize their systems.
He also shares actionable insights as the host of 2 podcasts: The Medical Sales Accelerator Podcast, providing tips and secrets from the top industry’s top performers and The Physician Growth Accelerator podcast, aiming to assist private practice physicians in balancing excellent patient care with successful practice management.
Erik Trattler, MBA, CMPE
Managing Director, Physician Growth Accelerator
Erik Trattler is a Managing Director at Physician Growth Accelerator, where he leads business development and drives strategic client partnerships. With over 15 years of experience in the healthcare industry, Erik’s mission is simple: help private practice physicians build practices that run with clarity, control, and consistent growth.
Before joining Physician Growth Accelerator, Erik held leadership roles in sales and marketing at Johnson & Johnson and several MedTech startups, working across the U.S. and Europe. That frontline experience fuels his deep understanding of what it takes to solve real problems and spark measurable change. He’s a Certified Medical Practice Executive (CMPE) and a proud member of the American College of Healthcare Executives (ACHE), with a passion for helping independent physicians stay independent.
Erik holds an MBA from Villanova University and a BBA from The George Washington University. He lives just outside New Orleans with his wife, daughter, and two dogs—and believes the key to scaling any practice is alignment around a clear strategy, measurable priorities, and disciplined execution.
As the Senior Manager of Creative at Physician Growth Accelerator, Paige leads a talented team in identifying opportunities and solving constraints within client campaigns. She works closely with her team to diagnose challenges and engineer solutions that help physician business owners break through barriers, grow their practices, and achieve their goals.
Physician Growth Accelerator is built on neuroscience and behavior change, with a commitment to going beyond the status quo. Paige joined the company because of its relentless focus on making a meaningful impact. Whether it’s connecting patients with life-changing solutions or helping physicians create practices they love, the work her team does transforms lives.
Driven by creativity, strategy, and problem-solving, Paige is passionate about the impact her work has—both on the physicians she serves and the patients they care for.
